![]() Therefore, the content you create on WeChat livestream will already have an audience! International brands marketing to a Chinese audience would already have an existing user base. WeChat livestream is also beneficial due to the existing user base.Users are able to subscribe share and revisit a channel through direct messages or group chats. There are over 60 entry points for users to access mini programs.Viewers can then directly click on a “buy now” link and purchase the product without the need to leave the application Enhanced e-commerce capabilities: brands can use their livestreams as a way to market their products.There are many benefits in integrating WeChat livestreaming into your digital marketing campaign list this includes: This allows for users to view livestreams without leaving the WeChat ecosystem at all. WeChat livestreaming is seamlessly integrated within WeChat’s mini program. Livestreaming has grown significantly in the last couple years making it an important part of digital marketing for businesses. ![]()
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